“Only a few lingerie brands have a real history and can claim true expertise.”

Panty from Chantelle “Capris” Collection (above)

Chantelle’s origin dates back to 1876, when Mr.Gamichon made the first elastic knits in his Romilly factory (Aube) thanks to the discovery of the rubber vulcanization process. He quickly joined forces with his nephew, the first representative of the Kretz family, which manages the family business turned international group to this day. 

In 1902, the company started its corsette-making activityand revolutionized the market with designs made from elastic fabrics. The company’s name was changed to “Chantelle” in 1949, when it established itself as a reference brand of body-shaping undergarments with the historical slogan “Chantelle, the girdle that does not creep”.

1958 Chantelle Ad by Frank Horvat (above)

The first bras were produced in 1961 and in 1962, Chantelle opened its first national subsidiary in Düsseldorf,  Germany. This marked the begining of a great complicity with women all oever the world. Innovation and success followed.

In 1970, the Fête model bacame a significant event of its times, selling at over one million units per year.  In 1972, the first molded bra was launched under the name of  Défi.

In 1982, “Les Chéris” collection brought the promise of a new seductive style and in 1986, the “Veritge” collection met with astounding success.  In 1993, Chantelle set up business in the US and became the ambassador of French elegance for US women.

Chantelle 1982 Lingerie Ad (above)

Since then, the Chantelle group has continued its expansion throughout the world, bringing multiple innovations and creating successful products including Senso, Chantilly, Hedona, and Africa.  Chantelle Denmark was founded in 2004 after 15 years with an agent. Chantelle is represented in 70 countries and is the largest exporter in France of fine lingerie.

Chantelle Lingerie Fashion Show (above)

As one of the leading French lingerie brands on the international market, Chantelle has become an expert in creating high-end women’s intimate apparel and figure enhancement. In celebration of the brands success, in 2007 Chantelle has opened its first “Chantelle Paris” boutiques based on the highly innovative concept.

Chantelle “Beyond Beauty” Ad with super model Stephanie Symour (above)